Press Release

Wednesday, June 16, 2010
Telguard Advantage Program Provides Independent Security Dealers With Wireless Alternative To Landline

Program Helps Dealers Increase Business by Addressing Rapidly Growing Mobile Market

PITTSBURGH (ESX, Booth # 431) – June 16, 2010 – Telular Corporation (NASDAQ: WRLS), a leader in alarm and event monitoring solutions and services, announces the launch of its Telguard Advantage Program (TAP). The new program – open to security dealers of all sizes – focuses exclusively on giving independent dealers the necessary products and sales tools to expand their portfolio and meet the needs of today’s rapidly growing mobile market.
“We are pleased to welcome Telular and its hundreds of thousands of alarm monitoring customers to the AT&T wireless network throughout the United States,” said Hamish Caldwell, executive director, product marketing management, AT&T Business Solutions. “Through AT&T Control Center, powered by Jasper, we have enabled the efficient deployment of data service to Telular’s cellular alarm communicators, providing a seamless customer experience. Our work with Telular is the latest example of AT&T’s efforts to accelerate the delivery of advanced mobile applications and solutions for traditional and emerging devices to businesses.”

The Telguard Advantage Program’s benefits are tied to its four membership levels. Designed to match the typical business cycles of an independent dealer, program partners receive profit boosting benefits immediately upon joining. Cellular service discounts are achieved after activation of just six Telguard units and the program’s deepest and broadest benefits by averaging only five installations each month. Calculated monthly, the independent dealer is in total control of the benefits they receive, with immediate rewards given for any increase in installations.

“We designed the Telguard Advantage Program to offer independent security dealers the incentive and support to confidently offer cellular as an alternative by providing them the benefits previously reserved for large regional and national dealers,” said Shawn Welsh, vice president of marketing and business development, Telular. “Building on 25 years of experience in the wireless industry, we are enabling dealers to take advantage of the mobile trend by providing access to hardware and monitoring service discounts, priority support, education, lead generation, co-marketing and more.”
Leveraging the foundation of Telguard’s success – technical innovation, exceptional customer service and the buying power of having over 500,000 installed units – the program is comprised of three pillars: Technology, Business and Service.

  • The Technology Advantage – Members of the program benefit from a quarter century of investment by Telular in creating innovative, end-to-end products for all residential, commercial, fire and event monitoring needs.
  • The Business Advantage – TAP offers its partners exclusive hardware pricing, monthly monitoring discounts, localized lead generation campaigns and various other benefits.
  • The Service Advantage – The program provides priority numbers designed to move partners to the top of the service queue, reducing their hold time and connecting them to our highly qualified experts who can address all their needs.

Registration for the program will be available starting July 1st. To join, dealers have to simply accept the program’s terms and conditions at www.TelguardOnline.com. New Telguard dealers will first need to create a Telguard Online account. Demonstrating its commitment to the program, Telguard is offering its TG-1 Express, the most versatile cellular alarm communicator, at the special price of $99 starting July 1st through the end of August exclusively to all new program members.

The Telguard Advantage Program will be officially launched at the ESX Expo, booth number 431, June 16-17, in the David L. Lawrence Convention Center, Pittsburgh, PA. For more information on the program, visit www.Telguard.com/TelguardAdvantage.

About Telular Corporation

Telular Corporation (NASDAQ: WRLS), a leader in event monitoring and wireless access technology, provides wireless security, machine-to-machine, voice, high-speed data, and fax solutions for business and residential customers. With over 20 years of experience, Telular Corporation has developed solutions to deliver remote access for voice and data without significant network investment or disruption. Headquartered in Chicago, Telular Corporation has additional offices in Atlanta and Miami. For more information, please visit www.telular.com.


Media Contact:
Pam Benke
Telular Corporation
pbenke@telular.com
(678) 909-4616